MSQM Case Study

• For its first fully online degree program Stern chose the data focused Masters in Quantitative Management 

• The intensive 20 month Master's in Management is an MBA core designed for working professionals using a block calendar

• There are limited synchronous requirements to accommodate many schedules and time zones, the program's key differentiators

Leadership: I proposed a creative vision centered on high-quality videos tailored to three student personas: non-business majors seeking business skills, marketing professionals aspiring to management roles, and data analysts moving into marketing.

• Stern recruited its most renowned faculty leaders to author the curriculum for this flagship program

• The program was allocated the time and budget to create bespoke courses that made few compromises in overall design and learning effectiveness

•  Using a Universal Design approach, all learning media was designed to exceed the University's accessibility requirements. 

Marketing Vision: I was responsible the ideation process, and  for implementing a campaign that merged the identified needs with the strengths of our team.

he ideation process, and  for implementing research based learning standards from the outset.

• I recruited a diverse team of writers, artists and filmmakers who worked alongside educational technologists and coders

• A talented international group of editors and animators supplemented our New York City staff 

• Many distinctive features of the course design were contributed by NYU Student Fellows who were mentored on the project

Collaboration: Responsible for the building of every course through Quality Assurance, I directly developed the Leadership, Corporate Finance and Marketing courses in partnership with the deans and department chairs who authored and taught these core business courses in the inaugural cohort of the program.

• For this significant initiative, a marketing campaign with rich multimedia content was coordinated

• I conceived and produced the multimedia marketing materials to appeal to non-business majors and working professionals

• Our materials were used in targeted marketing, social media and traditional media generating a better than expected response

Connection: Having received high ratings from students, and exceeding our learning targets, the program is now a significant revenue generator for the school having increased enrollment 500% from its initial cohort. A new generation of data literate leaders is now shaping how businesses and organizations endeavor to change.